2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

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2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Olbird »

First Look: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

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When it comes to trucks, you can never have too much torque or, apparently, luxury. Cadillac is expanding its vehicle lineup with its first-ever heavy-duty pickup, the DRW Platinum, which will debut later this month at the 2011 New York Auto Show.

"The all-new 2011 GMC Sierra Denali HD has been extremely successful, but we heard from our buyers that they wanted even more luxury," Cadillac spokeswoman April Fursten said. "[GM CEO Dan Akerson] said if they wanted luxury, then we needed to make the Cadillac of heavy–duty trucks."

The DRW Platinum shares the same one-ton platform as the Chevrolet Silverado 3500 and GMC Sierra 3500 pickups with a few key differences that make it worthy of the crest and wreath emblem.

The DRW Platinum will only be available in a dual-rear-wheel crew cab configuration with the 6.6-liter Duramax V-8 diesel engine, but the Duramax is getting a power boost that’s exclusive to Cadillac. It will be rated at 410 horsepower and 810 pounds-feet of torque, making it the most powerful oil burner available among heavy-duty pickups. The Duramax will also be paired with an all-new eight-speed Allison "1000-8" transmission.

"We’re going further than anyone has ever gone before," Fursten said. Towing and hauling details will be provided at a later date, but we’re told to expect "galactic-sized numbers."

To differentiate the Cadillac DRW from the Silverado and Sierra, the DRW gets a unique front end, side doors, rear taillights and Cadillac-specific wheels, but inside the truck there’s an all-new interior that includes seats skinned with leather from organically fed free-range Texas cattle and a touch-sensitive control panel similar to the one in the Chevy Volt. The button-free controls will work even if the driver is wearing heavy gloves. Another industry first innovation is a push-button automatic tailgate. There will also be an in-dash docking port for an iPad, which will come standard with every DRW in a unique partnership with Apple Computers.

"The iPad will have a special Cadillac-exclusive towing app that Apple is co-developing with our truck engineers, called iTow," Fursten said. "We’re taking advantage of the iPad’s internal gyroscopes, GPS chip and cellular connection in a magical new way that will make towing a trailer very easy. We’re still trying to decide what it will do."

The DRW Platinum will also feature the first application of adaptive cruise control in a heavy-duty pickup truck. Drivers will be able set a speed on the highway like conventional cruise control, but the truck will automatically adjust its speed to maintain a proper distance between vehicles in the same lane.

Pricing details are expected to be announced at the New York Auto Show, but we expect a starting price of around $80,000.


http://news.pickuptrucks.com/2011/03/fi ... truck.html
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by sew2bhappy »

but inside the truck there’s an all-new interior that includes seats skinned with leather from organically fed free-range Texas cattle
What's that going to add to the price ... $10K?? :-w No thanks!
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Chief409 »

You might laugh, but I'll bet we see a Monster MH going down the road with one as a "toad"! :lol:

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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by snoking »

Now I know why I have been waiting to buy a new truck. Talk about heading out of the camp ground to go golfing in style!!!!

George you did notice that this was published on April 1st????

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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Olbird »

I do not think GM will ever be built it, but it is a nice concept idea someone had.
It would be a nice mod some day when I have a extra $20,000 for a cadillac front end.
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Mike Clay »

Well I wondering if the larger engine and 8 speed tranny is something we might see down the road for Chevy and GMC
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by sew2bhappy »

Hmmmmm....most of the other links I found for this article include the words "April Fools" 8-|

I think snoking got it right on :thumbrt:
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Olbird »

It was posted by a well known magazine as a joke and did catch my attention, thats why I say it will most likely never see the street but it is a great concept and who would pay the extra cost to have the Cadillac name on a truck that is already $55,000 - $65,000.
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by campswithcritters »

Call it what you will but I will never accept it as a HDT! =)) =)) :ymcowboy:
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Mike Clay »

Still don't feel (yes I know its a joke ITS A JOKE) but I bet the engine hp and torque numbers are not to far off for the trucks with in a year.
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by bfast54 »

"Organicaly Raised Leather", yes, but the Cows are still just as dead =)) =))

I can see a "Serria Club" member wanting this 'Earth sensitive " truck :O3 :O3
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by WVcampers »

The 8 speed transmissions will be here soon. BMW has one now. It is one way to get the CAFE numbers that will be required.
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by campswithcritters »

8 spd? They need to upgrade, I'm at 10 forward and 2 reverse (and that is the truck alone not including the Smart car on the back). B-) :ymcowboy:
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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Double D's »

Smartypants..........
http://www.ddbalfanz.blogspot.com/

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Re: 2012 Cadillac DRW Platinum Heavy-Duty Pickup Truck

Post by Mike Clay »

Bruce the rest of us have the small toys and don't need all those gears :p plus we don't need to carry our car in the bed. :d
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